STORIES THAT SELL
- Storytelling
- Brand Storytelling
- Product Storytelling
We tell stories for products, people, and things. All are ways to tap into emotions, facts, data—to sell and relate.
You can't handle the truth!!! And this is true.
The media manages stories that lead to views, which lead to sales, which lead to power.
It is narrative transportation to a destination. What is your destination?
It can be selling, influence, leadership, or success. BUT, what if you are leading the wrong crowd or niche, or tapping into the wrong emotions?
Humans are complex. Beyond common knowledge, companies need to tailor and manage their story so it can be assimilated—humans need simplicity.
CONFUSED MINDS DON'T MAKE DECISIONS.
How simple is your message?
Topics to explore:
- Anecdotes vs. Stories
- Is the hero story a myth?
- Company mission
- People's mission
- Product mission
- Personal stories vs. evidence
- Personal stories can be evidence
- If you don't like the story, change the conversation or narrative
- Myth vs. story vs. data
- Sentiment: how presidents are created
- What is the structure of viral stories?
- 1 example, 3 stories: Create narratives that sell
- How to create a story for people, products, and companies
- How to use data to create stories