We specialize in High-performance Human Behavior training

DISCRETION – CONFIDENTIALITY – RESULTS

WINNING STRATEGY FOR EACH UNIQUE CASE

You do not want us, you need us

WE ARE YOUR ONLY WEAPON TO WIN

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As seen in

“Susan Ibitz is a global expert in face reading and is paid to teach others how to do what she does”

Psychology Today

“Daaaaamn, “I thought to myself.” After getting read by her.”

Jerry Davich – Chicago Tribune

“Ibitz runs Human Behavior Lab and is one of the world’s foremost experts in face reading.  She uses her rare skills to help others become better salespeople and consultants.”

WGN Radio 720

Susan Ibitz is the human equivalent of a polygraph machine.

Robert Nagler Miller
“Susan Ibitz is my secret weapon; I wish I had found her 15 years earlier.”
Athena Kasvkisi- Fastest Deal in the history of Shark Tank
Contact us

The biggest mistake is calling us too late.

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Working with US

How simple is your message?

Today, the power is not in the money, the products, or the intent-it is in the information and how it is managed and used.

Whether you want to be an authority, a politician, a professional influencer, or put your products in major markets, this requires finesse, strategy, and a concrete plan.

Going viral is not success-it is luck. How you use it is a business plan.

 

I can take a dying horse and make it win the Derby, I make winners, I make Presidents, CEOs and can make you!

 

I am a former Political Influence Consultant, Civilian Hostage Negotiator, and Interrogator/Elicitation Trainer. I studied with Cialdini, Ekman, and the best in behavioral influence. I hold a Master’s degree in Behavioral Economics and Neuroscience (Neuromarketing specialty), with a thesis on influence, implanted memories, and obedience. I have built a career across all continents, working with different cultures and ideologies. 

Everyone has a point of entry-I find that door to get you in.

Welcome to the world of “INFLUENCE”.

CONFUSED MINDS DON’T MAKE DECISIONS.

University Services Expand

Contact our team for more information or catalogue for the services options and content

 

Professionals & Products

• Media Broker
• Broker Data
• Intent Buyers Data
• Market Products Introduction 
• Strategic launch and market penetration

Communication

• Public and Influence Speaking
• Media Training

Human Behavior 

• Human Behavior Units
• Human Behavior Training
• High Performance Human Blueprint
• Office hours
• SPRINT – Mind-Hack Accelerator: The Behavioral Strategy Shift
• FCBO- Fractional Chief Behavior Officer 

consulting@susanibitz.com

Training and coaching Expand

We specialize in High-performance Human Behavior training

Contact our team for more information and see which options serve you and your team

 

• • Boutique training – done for you
  • Programs
  • A la carte
  • Office hours
  • Company License

Why to hire external training and consulting Expand

The correlation between learning and employee loyalty is quite surprising – businesses that encourage employees to learn have up to 50% higher engagement and retention rates.

When you hire an external trainer and consultant, you bring:

• • The newest tendencies in the market
  • Multicultural and multidisciplinary experience
  • Broad Knowledge of different levels of training
  • Allow your people to concentrate on growing and learning

About Us – Meet Susan Ibitz Expand

Susan Ibitz

Susan is a former political influence consultant, profiler, and civilian hostage negotiator, with expertise and studies in and master’s in Human Behavior, Behavior Economics & Neuroscience. She has been called ‘Freaky’ and the top expert in her field by the Chicago Tribune and Psychology Today for showing how to profile anyone in 30 seconds in live shows. She is the author and researcher of “Irrational Humans: People Make 35,000 Decisions a Day, and 95% are Irrational, but Why & How?” Topics she can talk about:

 

• Irrational Decisions & why
• Body Language
• Microexpressions
• Behavior Economics
• Behavior Science
• Neuroscience & Neuromarketing
• Consumer Behavior
• Persuasion
• Influence
• How people make decisions
• Irrational Behaviors

​S​he works on training and coaching high-performers and high-achieving professionals to communicate their message to the media, boardroom, and teams in a way that influences and moves the needle. ​ She use​d the same technique that helped politicians get elected to the White House, secured the fastest deal in the history of Shark Tank, and created impactful TED Talks. ​She gets people what they want by making others “DO” what they need. Everyone has a point of entry-​she find that door to get you in. ​Her mission is to make what seems impossible easy and achievable by science, influence, and assertive command. The world is in the hands of the people who are willing to conquer the impossible, using the tools that leaders use to win battles. Leaders and influencers are not born; they are made. And I can make you one, too. ​ ​She can take a dying horse and make it win the Derby​.

I am the face of an amazing team of BADASS LADIES

Value we bring to your company

Value we bring to your company Expand

• Tailor training based on evaluation, assessment and implementation plan
• Training follow-up – Future steps
• Monthly retainers
• Latest tendencies in the market
• Transformation against information overload

Benefits of employee retention after training Expand

Employee training and development is a crucial part of fostering a productive and effective work environment. However, 59% of employees report no formal workplace training.

These employees and employers are missing out, as companies that train employees properly see 218% more profit per employee and have a 24% higher profit margin. Additionally, these companies also have more engaged employees, allowing them to experience 17% more productivity on average.

• Makes employees feel valued
• Offers a new perspective
• Improves employees’ skills
• Drives a positive work culture
• Addresses employees’ weaknesses
• Productivity becomes more consistent
• Customer satisfaction can be managed well
• Key knowledge and skills remain in-house
• You’ll save money
• Employee morale improves
• Employee engagement increases
• Candidates take notice

University

Special project – SPRINT -Mind-Hack Accelerator: The Behavioral Strategy Shift

What is it? Expand

 

SPRINT -Mind-Hack Accelerator: The Behavioral Strategy Shift -Mind-Hack – is a 5-day boot camp to either launch a product, fix a problem or put a team in the same place.

Ideal for?

It is great for multigeneration teams, new and old teams, and M&A companies or departments.

How does it work?

Monday to Friday all the team meet under the same roof [It can be done Hybrid or online]

Outcome

From idea to delivery in 5 days. By the last day an idea is set for application, a team leave with a set goal, a new team understand deliverable and goal

consulting@susanibitz.com

What type of companies can benefit from SPRINT Expand

A 5‑day design sprint benefits companies that need to make fast, evidence‑based decisions about new products, services, or major strategic directions. It gives teams validated prototypes and customer feedback within a week, helping avoid months of development risk. This method is best suited to industries facing innovation challenges, product uncertainty, or customer experience redesigns.

Challenges That Fit a Sprint

Companies should run a sprint when they:

• Need to validate a high‑stakes idea quickly.
• Face uncertainty about user needs or product direction.
• Are over‑debating decisions within teams.
• Must align stakeholders across departments fast.
• Want to de‑risk innovation or optimise an existing experience.​

Typical Scenarios for Sprints Across Industries

• Launching new products or features when quick market feedback is essential.
• Tackling process improvement or digital transformation projects.
• Rebooting or refocusing innovation initiatives.
• Validating problem-solution fit before significant development costs are incurred.​

Ideal Company Types Expand

1. Tech Companies and Startups
   Fast‑moving developers such as Google, Slack, or Quizlet use sprints to test new software concepts, interfaces, or features before coding them, achieving clarity on what users want and saving development time.​
2. Consumer Brands
   Companies like LEGO have used large‑scale design sprints to re-energize creative culture, speed up product development, and encourage cross‑team experimentation.​
3. B2B and SaaS Firms
   B2B service providers benefit from sprints to validate new product directions, de‑risk investments, and test customer value propositions-helping teams make faster go/no‑go decisions.​
4. Enterprise Innovation Teams
   Corporations such as Volkswagen, WeWork, and multinational teams use sprints to accelerate growth, reduce project risk, and ensure innovation aligns with market demand.​

Public and Nonprofit Institutions
Organizations like The British Museum have used sprints to solve user‑experience or process problems-such as visitor engagement or internal workflow improvement-proving that sprints work beyond the private sector.​ Industries that can benefit and use SPRINT Expand

• Technology and software (e.g., Google, Slack, Quizlet)​
• Consumer electronics and hardware​
• Education and digital learning platforms​
• Museums and cultural institutions (for visitor experience and web usability)​
• Industrial manufacturing and engineering​
• Healthcare and medical technology​
• Financial services and fintech​
• Retail and e-commerce​
• Travel and transportation​
• Media, publishing, and entertainment​
• Gaming and gamification​
• Energy sector​
• Luxury goods and fashion​
• Marketing, design, and creative agencies​
• Government and public sector​
• B2B services and consulting firms​

 

Well-Known Companies Using Sprints Expand

Well-Known Companies Using Sprints

• Google: Developed Google Meet using an early sprint methodology, rapidly prototyping video meeting solutions.
• LEGO: Ran over 150 design sprints in a year to overhaul product development and foster a culture of rapid, iterative innovation.
• Slack: Participated in design sprints for new product and feature exploration.
• Facebook: Applied design sprints to test ideas and features.
• Airbnb, Uber, and KLM: Leveraged design sprints to address business challenges and validate new concepts.
• PayPal: Switched to Agile sprints company-wide, organizing cross-functional teams into two-week cycles to boost product delivery speed.
• Spotify: Adopted its celebrated squad/tribe model, with squads running iterative sprints for product and feature development, influencing industry-wide agile practice.

Are you ready to train | retain | growth?
Set a discovery call to see how we can help you

Training & Services

Case Studies

Media

Speaking

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Working on the humans that grow your business | High-performance Human Behavior training | I teach corporations & employees how to hack into humans using Behavior & Persuasion. | AI-Language |​ Behavior Economics​ | Neuroscience – It is not what we do; it is how we do it for you

 

CONTACT US

Don’t wait for your competitors to call us; call us first.

London Office: ​275 New North Road, Islington-Suite 1308, London, N1 7AA. United Kingdom

Chicago Office: 65 W Jackson Blvd, Chicago, IL 60604

Media Training Studio: 1 Cadence Park Plaza, Suite 30, Michigan City, IN 46360