🫣#1 #mistake #companies are making #avoiding #training #sales reps and the #cost
After years of dealing with sales teams and sales reps #training, one common denominator is that companies are not investing in #coaching them or giving them the tools to win. When we talk about winning🎉, we mean the company wins and the reps, too.
🚨Let’s go to the numbers:
🏴☠️Only 43% of B2B Sellers are hitting their quotas
🏴☠️55% report lacking the basic skills necessary to perform their jobs effectively
🏴☠️82% of decision-makers feel that the sales reps they interact with are unprepared for sales calls
💰Implications for organizations:
📈The inability to achieve goals
📈High turnover rates
📈Difficulty adapting to changing market conditions
The average tenure for a sales rep is currently just 18 months, leading to a significant loss of intellectual capital, and changes that don’t look good to clients.
Client view:
“If you can’t keep your #1 client, your people, how will you care for mine?”
💡Coaching and training in numbers
In fact, the positive impact of sales coaching is proven.
🔥8 in 10 teams with effective sales coaching practices hit over 75% of their sales quotas. With results like that, organizations can’t afford not to coach reps.
🔥63% of sales organizations take a random or informal approach to sales coaching.
🔥The best sales managers recognize the importance of skills coaching on long-term behavior. They aim to deliver at least one monthly skill-based coaching session per rep.
🔥Deliver coaching sessions to address changes and ensure reps are equipped to adapt
🔥Reps who are assigned follow-up actions post-coaching see an average improvement of 13 points
🔥 Companies are reporting a 6% to 20% increase in revenue after hiring a sales coach/trainer
💡Conclusion:
🏁AI took the personal touch on sales
🏁Understanding client’s behaviors, creates rapport faster
🏁Initial training and monthly follow-up help sales reps to adapt
🏁Follow-up with Q&A allows sales reps to learn on their own terms
🏁In the short and long-term, companies win by training their people
How do we know??? Well, we have been doing behavior sales training for decades.
Do you want to talk about improving your sales team and training?
Let’s talk about it.
⚠️Don’t wait for your competitors to call us; call us first.
💡Ready to make a change- Book a discovery call with us.
https://freebusy.io/susan@humanbehaviorlab.com/15min
Working on the humans that grow your business | Human Behavior Expert, I teach corporations & employees how to hack into humans using Behavior & Persuasion. I work with Pharma | Finances| Banking | Insurance| Sales| AI – Language & Behavior Prompt Engineering